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2014 · Lova Nantenaina

Ady Gasy

Ady Gasy (The Malagasy Way)

Needs review

A poetic documentary structured as a kabary — the Malagasy traditional form of oratory — in which director Lova Nantenaina celebrates the ingenuity of everyday Malagasy people: those who recycle tyres into shoes, transform condensed milk cans into lamps, or make soap and medicine from zebu bones. Against the abstract rhetoric of development economists, the film sets the voices and skills of farmers, craftsmen, and street traders. Its title refers to a cluster of distinctly Malagasy values — practical, philosophical, and aesthetic — that resist the label of poverty. The film is also an implicit challenge to outside narratives of underdevelopment, finding in Malagasy resourcefulness a coherent alternative philosophy.

Director
Lova Nantenaina
Places
Antananarivo
Themes
Independence & Nationhood, Music & Cultural Expression, Social Inequality & Resilience

Historical context

2011–2016

New films, support and international recognition

The period saw the creation of the Serasary production-support fund and the release or international circulation of films including Djaomalaza, Malagasy Mankany, Madame Esther, Ady Gasy, Anay ny lalana and Benja Kely. Together they show renewed production across fiction, documentary and short film, and growing participation in African and international festivals.

Sources and provenance

IMDb; adygasy.com. Director Lova Nantenaina confirmed. 2014, 84 min, HDV. Sustainable Development Award at Vues d'Afrique confirmed. Co-produced with Laterit Productions.

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